LIFEBUOY GLOBAL HANDWASHING DAY

We collaborated with 190 influencers to amplify Lifebuoy’s message on Global Handwashing Day. 40 key influencers created engaging content, reaching 15M audiences, while 150 influencers received exclusive gift hampers, sparking conversations and boosting brand engagement. The campaign successfully spread awareness, reinforcing the importance of hand hygiene on a massive scale. This was a joint campaign with Analyzen.